Being curious is time consuming. I was thinking over a new project for this blog, and one thought led to another, to one website, then another... And pretty soon I was in a state of dazed amazement.
I've concluded that in the 2008 elections we conservatives got run over by the application of superior imagination with a touch of chutzpah. My ah-ha moment was a visit to “YrMomma4obama.com. Who would have ever thought to politically pitch parents through their kids by using text messaging? I considered that kind of stuff “off limits” - and the lesson I'm learning is that NOTHING is off limits. Who was outraged? If anyone, conservatives railed at the wind as the messages and similar tactics nonetheless brilliantly sunk their candidates. Like it or not, kid pitching is now in the mainstream. Conservatives are only fooling themselves by thinking within rules of engagement that seem developed fifty years ago.
But wait, there's more!
Simple stuff, like downloadable (self printed and distributed) campaign brochures and event flyers; YouTube video embeds; Text message broadcasts; Automated volunteer reports...and on and on and on. Don't understand? Over your head? Get smart or get out of the way!!
Conservatives have two years to get going, to learn this astounding stuff, and more importantly, to apply IMAGINATION. It's dawning on me...It's not the message, it's the connection and mobilization around a “movement”, which is Obama-speak for a political campaign.
Conservatives, it's time, to quote Conrad Burns, to “Release the hounds.”
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Bingo; message matters not one whit unless we get it out expditiously. That said, education in conservative principles is also essential, and that, I think, is going to require a long term commitment from all of us. We can't be timid about engaging!
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