BiasedGirl's web blog gives a good account of the power within "social networking."
"As a Conservative, I survived 'Obama-Mania', by friends, colleagues and the Obama Loving Media (OLM). The onslaught of Obamism taught me a bit about others and myself. Turns out even if 'Everyone else is doing it'...If I disagree with it, I'm Out. Good to know. I never felt like much of a Sheep, but somehow now I feel like I have proof. I learned a little about my friends, and how even though they don't 'follow' politics, their ears perked up this time around on Both sides of the political spectrum."
Visit WithBias.net
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Even a cursory understanding of group dynamics is sufficient to understand what is at work here - the group membership, peer pressure, constant reassurance, the associated rewards and penalties. Now, you may recoil at all this - but know this, it is how the world works. Politics runs on money, organization and volunteer manpower. The Obama campaign hit the trifecta in ways conservatives could not fathom.
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