By Colin Delany, 12/24/2008, techpresident.com
A week or two ago, I happened to catch the C-Span broadcast of a fascinating discussion at Harvard's Kennedy School -- PBS's Gwen Ifill moderated a panel including David Axelrod and David Plouffe from the Obama campaign and Richard Davis and Bill McInturff from McCain's operation. The entire discussion is brain-food for any political junkie, but one segment particularly jumped out at me: David Plouffe gave an extended description of how the Obama campaign used volunteer-produced data to create computer-generated models of states -- down to segments of a media market -- to determine how the campaign was doing at any given moment. And it wasn't an idle mental exercise, since they used these simulations to make essentially overnight changes in how and where to concentrate resources, including candidate and surrogate visits.
Article @ TechPresident.com
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Here is the new reality - driven by local data delivered by a local volunteer to the campaign headquarters. This article is a must read, especially if you do not realize where on-line campaigning is leading. Imagine the new tech applied to a campaign four years from now...are you imagining...hard to, isn't it? And that's the point. Get your thinking caps on!!
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