One of the many NBC Super Bowl promos was an invitation to watch a Monday evening 3-D broadcast of its show “Chuck.” I’d never watched it before, but I’m a sucker for novelty…and I had the bi-colored specs leftover from the game…so, why not? The 3-D glasses were distributed at supermarkets compliments of Pepsi, Intel, and Dreamworks as part of a Super Bowl promotion of a cartoon film “Monsters vs. Aliens.” Pepsi presented 3-D spots with the SoBe Lifewater dancing lizards…so far, so good.
Expecting more of the same, my wife, a public school teacher, offered the glasses leftover from our football gathering to her fifth grade class to watch “Chuck.” She thought it would be an innocuous family comedy. Wrong! Starting with the steamy beginning, where one could oogle Yvonne Strahovski’s breasts on prominent 3-D display during a bedroom fantasy, the show was not something I’d recommend for family viewing.
My point is NBC again demonstrates why commercial television is losing viewers. It again demonstrates disregard for the family by broadcasting such fare, which later featured two babes stripping the central character by undoing his belt and zipper while headed for a king-sized bed. Apparently there no more standards or practices folks to oversee this sort of stuff…or, this suggestive trash has become the standard.
Worse was that NBC and the others who sponsored and distributed those glasses abused a trust. Sleaze is not what one associates with the NFL, Dreamworks, Intel or Pepsi. All four have community reputations for quality – and that trust was damaged in my household Monday night.